General Franklin Balzan General Franklin Balzan

Maximizing the Impact of Corporate Photography in Digital Marketing

In today's digital age, corporate photography is an essential element of any business's marketing strategy. High-quality photos can help a business establish a professional image and create a strong brand identity, while also supporting a range of other marketing and branding goals. However, with so much competition online, it's important to make sure that your corporate photography is working as hard as possible to support your business.

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General Franklin Balzan General Franklin Balzan

The Importance of Corporate Photography for Business Success

Corporate photography is an important aspect of any business, as it helps to establish a professional image and create a strong brand identity. Whether it's for use on a company website, social media, marketing materials, or press releases, high-quality corporate photography can make a significant impact on how a business is perceived by potential customers, partners, and the media

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Franklin Balzan Franklin Balzan

Street photography at Cospicua (Bormla)

Some two weeks ago I had an extra hour in my hands and therefore decided to go an explore some part of Malta which I felt I would love to re-explore with a new perspective. I decided to head to Bormla as I felt that it was an interesting place which I had rarely gone to for any street photography in.

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Commercial work Franklin Balzan Commercial work Franklin Balzan

Alistair Floral Design - Papal Visit

Alistair Floral design contacted me as it had been trusted with providing the florals and landscaping/decor for the sites the Pope will be visiting over his visit in Malta. They were looking for behind the scenes shots and shots of the team setting up on site, as well as the end product. I could not say no. Not only was this a very interesting project with a different but also it would give me a great opportunity to have access to the Pope’s location and document his trip from my view point.

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Commercial work Franklin Balzan Commercial work Franklin Balzan

Atelier del Restauro

While I was on my assignment, documenting the floral arrangements for the Pope’s visit, I was asked I could also cover the mounting on the Papal altar of the important and venerable Icon of Our Lady of Damascus pertaining to the Greek Catholic Church, Valletta. The important and venerable icon of Our Lady of Damascus, venerated in the Greek Catholic Church of Our Lady of Damascus, in Valletta, was brought from Rhodes to Malta in 1530 by the Order of Knights Hospitaller of St John. The icon was conserved and restored between 2019-2021 by Atelier del Restauro ltd.

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Travel and street photography Franklin Balzan Travel and street photography Franklin Balzan

A critical review of some of my street photographs

As a passionate photographer in Malta, I intend to try to give you some additional value by aiding you to improve your photography. I usually look at one of my images and can quickly tell if I like it or not, however at times I am not able to describe why. I have therefore relooked at some of my street photography images (which I shared here https://www.soulfulimagery.com/blog/vivian-maier-photography-for-the-sake-of-photography) taken this month and tried to deconstruct them and comment on why I consider that they work well.

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General Franklin Balzan General Franklin Balzan

Vivian Maier - photography for the sake of photography

The question we photographers have to ask is do we just do photography just for the love of photography? Not because you need to or are asked to or are commissioned to - but just for the fun of it. This is what I intend to do more freely in this website and blog. I can here express my sentiments with you - both visually and through words.

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